Not everyone realizes that we were in fact the very first mobile dating site in the United States.  When we set up PhoneFling in 2006, we strongly believed in the potential for the mobile dating phenomenon.  We believed that increasingly the mobile device was going to become the very center of our lives and that dating could and should be an important part of that.  Though even we didn’t expect the mobile device to become *quite* as central to our lives as it has done, quite so fast.

The success of PhoneFling and the whole mobile dating industry has shown that we were right to pioneer the sector.  Getting there first has certainly been an advantage for us, as we’ve had more time to get the service right.  Strange as it may seem, making something simple and intuitive can take more time than making something complicated.  We’ve also had the time to add in a lot more whistles and bells to the service, but without ever letting the innovations get in the way of it remaining a really fun, simple service.

We hope our users are having as much fun as we are, and from what we’ve seen, I think they are.